A new kind of classified: SFGate.com

I took a web journalism class this semester and absolutely LOVED it. At the beginning of the semester, we were assigned a news website to follow and analyze and then had to write blog-type essays about the site. This is one I thought was interesting, so I’m copy-and-pasting it here.

Craigslist.org is one more in a long list conspiring to take down the newspaper industry. Classified revenues are probably kept in a jar on the office managers desk to help pay for the November birthday cookie cake. It’s not worth a line in the budget…

homepageI continue to be surprised by SFgate.com‘s successful hair-flip toward the downward spiral of newspaper profitability. Using the service BlockShopper, SFGate features a newly-available piece of San Francisco’s finest real-estate twice a week.

Homes featured in SFGate’s The Walk-Through read like a who’s-who of San Francisco’s real estate elite properties. Each listing is written in feature-story format and boasts a gallery of Pinterest-worthy landscaping, kitchens, bathrooms and living spaces.


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